4C is a data science and advertising software company, headquartered in Chicago, USA. In 2011, Dr. Alok Choudhary founded the company to leverage his data science and build new technology for social advertising. In 2013, it acquired social intelligence platform The Echo System to deliver enhanced insights for brands using social data. In 2015, it acquired Teletrax from Civolution to create the most comprehensive global platform for Social and TV advertising. Teletrax owns and operates the world’s largest TV monitoring network for TV analytics and TV-synced advertising, built and managed from its Eindhoven office. Teletrax originally spun-off from Philips in 2008.