On Thursday 25 June, NXP and IBM started the first regional mileage pricing field test. The companies want to show that the technology that will enable mileage pricing is ready for application in passenger cars. The prototype is a world premier in mileage pricing. Now, for the first time, it is possible to put a price on a stretch of road covered on the basis of road type, time and the eco characteristics of the vehicle and to show it to the driver of the vehicle in an easy-to-read form. NXP and IBM are testing the system with a total of 50 employees, all of whom work at High Tech Campus Eindhoven. Each participant will have an on-board unit in his car which registers and prices all trips for a period of six months. Users can easily install the system themselves. It consists of a chip that is connected wirelessly to a non-removable sticker on the windscreen. This will ensure that the cars are driven only with the mileage pricing unit on board. The participants can also check the route they have driven, how much the journey cost and the extent to which their choice of route resulted in lower costs by logging onto a secure website. This will encourage participants to set off after the rush hour or to select a cheaper route. The aim of the test is to show the practicality of the system and to create awareness among the participants of their travelling behaviour. The test was set up in close consultation with the regional authorities. Beter Bereikbaar Zuidoost-Brabant [Better access to Southeast Brabant], Samenwerkingsverband Regio Eindhoven [Eindhoven Regional Cooperative], the Ministry of Transport and Public Works and the Province of Noord-Brabant are supporting the various test projects in the areas where public services and the business world meet. The partners are making every effort to get public services and governments to collaborate when mileage pricing is introduced.